Product category: Traditional Chinese fermented grain wine / Huangjiu / Yellow rice wine (millet-based)
Origin: Zhenping County, Nanyang City, Henan Province, China
Supplier: Henan Yujian Meijiu Co., Ltd. (formerly Zhenping Zaomi Yellow Wine Factory, family brewing since 1918)
Search intent match: yellow wine China manufacturer, Nanyang Huangjiu wholesale, non-Shaoxing Chinese rice wine alternative, private label healthy alcoholic beverage
Why a procurement manager would shortlist this origin
Most overseas buyers default to Shaoxing-style glutinous rice Huangjiu. The Nanyang–Zhenping cluster in southwestern Henan is a different, often lower-cost regional style: millet- and wheat-qu fermentation, Funiu Mountain foothill grains, Danjiang water, and a warmer, sweeter, amber profile that works for both drinking and culinary use.
Zhenping yellow rice wine has been documented by China Daily as a local-benefit fermented beverage with 18+ amino acids and beneficial trace elements, historically served warm in winter and at room temperature in summer. For a buyer building a “healthy traditional Asian wine” SKU, that nutritional angle (often marketed as “liquid cake” in Chinese contexts) is easier to explain than a generic spirit.
Supplier snapshot: Yujian (玉见) Huangjiu
| Item | Detail |
|---|---|
| Brand | Yujian / 玉见 (means “meeting jade”; Zhenping is China’s jade-carving town) |
| Entity | Henan Yujian Meijiu Wine Co., Ltd., Zhenping, Nanyang, Henan |
| Heritage | Family workshop traces to 1918; 4th-generation inheritance; Zhenping county-level intangible cultural heritage |
| Facility | ~3,000 sqm plant, 2 automated lines, 2,000 t/year base wine capacity, R&D cooperation with Zhengzhou Univ. of Light Industry |
| Positioning | Mid-to-premium regional Huangjiu, gift box + bulk + private label |
| Typical ABV | Around 16% vol for core retail SKUs (sweet/semi-sweet aged styles) |
| Pack formats seen domestically | 125 ml tasting bottle → 500 ml retail → 1.5 L / 5 L jar |
Sources: company WeChat releases and domestic distributor sheets.
Process & quality pointers for QC
When a sourcing manager audits a Huangjiu mill, the variables that change flavor and shelf stability are:
- Base grain – Yujian uses Funiu-foot millet plus wheat qu; buyer should lock variety and amylopectin/amylose expectation if blending.
- Water source – Danjiang basin water is part of the regional claim; ask for recent water test report.
- Qu system – dual-qu co-fermentation (“双曲共酵”) with temperature-controlled stages; request fermentation curve and qu supplier certs.
- Aging – traditional claims run 3-year separation from lees, then re-qu aging; export lots usually 3–5 year blended to keep cost sane.
- Additive policy – domestic copy stresses no artificial color; caramel (E150d) is legal in many markets but must be declared. Decide before labeling.
- Micro/stable specs – turbidity, total acid, amino acid nitrogen (≥0.45 g/L is a common premium threshold in CN standard GB/T 13662 for Huangjiu), methanol, Pb, As.
Export-readiness checklist (what to ask the factory)
- Certs – Business license, food production license (SC), ISO 22000/HACCP if claimed, brewery hygiene audit.
- Target market docs – US TTB formula/COLAs, EU spirit/wine-channel classification (Huangjiu is usually “other fermented beverage” not wine), UK HMRC, ASEAN import permit, Halal/Kosher if needed.
- Label draft – EN back label with correct category (“Traditional Chinese Yellow Millet Wine, 16% vol”), allergens (gluten from wheat qu), sulfite declaration if used, lot/batch, best before.
- MOQ & OEM – expect 500–1,000 cartons for standard bottle private label; jar goods higher. Confirm carton spec for ocean freight (bottle breakage rate).
- Samples – request 3 SKUs: young sweet (entry), 5-year amber (core), gift box (premium). Evaluate chilled, 40 °C warmed, and in cooking (braising sauce) if you sell to Asian grocery.
- Lead time – peak pre-Chinese-New-Year window books 60–90 days out; off-season 30 days ex-works Nanyang / Qingdao port.
Who this SKU fits
- Asian supermarket buyer needing a non-Shaoxing Huangjiu with a Henan story
- Health-food importer wanting “amino-acid rich fermented grain drink” angle
- Gift/chopstick-store channel looking for jade-town cultural packaging (Zhenping jade + wine cross-gift)
- Sauce/culinary distributor replacing Japanese mirin with a lower-cost Chinese analog
- Cross-border live-commerce seller targeting diaspora users searching “镇平Yellow wine / 玉见Yellow wine” in CN/JP/US
Buyer’s bottom line
Yujian Huangjiu from Zhenping is not a volume Shaoxing substitute; it is a regional heritage SKU with measurable differentiation: millet base, Nanyang water claim, 1918 family lineage, and city-level ICH status. For a first container, negotiate a 3-SKU mixed pallet, lock ABV and sweetness (sweet/semi-dry), and require third-party lab on heavy metals + amino acid nitrogen. If the factory accepts FOB Qingdao with English back-label proof before fill, it is worth a trial order against a Shaoxing reference sample.
If you want, I can next draft the Alibaba/MADE-IN-CHINA product title + 5 bullet points + FAQ version of this same supplier, tuned for “Chinese yellow wine private label MOQ” search terms.