Product category: Traditional Chinese fermented grain wine / Huangjiu (red millet / honggu base, glutinous rice co-ferment)
Origin: Wangzaozhuang Village, Lihepu Town, Xinye County, Nanyang, Henan, China (brand rooted in former Gaomiao-Xinpo old village cluster, “Three Kingdoms” heritage town)
Supplier: Nanyang Shuntianzhai Huangjiu Co., Ltd. (est. 1996 as workshop, incorporated 2015, legal rep. Wang Ziwen)
Search intent match: Henan red-millet yellow wine wholesale, Xinye Huangjiu manufacturer private label, Chinese 16% vol grain wine alternative to Shaoxing, cooking + warming-drink dual-use, SC-licensed Huangjiu exporter candidate
Why a procurement manager shortlists Shuntianzhai
Shaoxing glutinous-rice Huangjiu dominates overseas listings. The Nanyang–Xinye red-millet (红酒谷 / honggu) cluster is a different SKU: amber-red pour, ~16% vol core, red-qu / double-red line extensions, at least 12-month jar aging before release, no caramel-or-alcohol claim on classic line. For a buyer building a “warm-drink healthy grain wine” or diaspora-Asian grocery line, the differentiators are concrete:
- Base grain: local honggu red millet + round glutinous rice, not southern glutinous-rice mono-base; company controls 1,000+ mu red-millet contract base around Xinye.
- ABV & style range: classic still Huangjiu ~16% vol (domestic trade copy cites ~16°; 740 ml “Gentleman” and 500 ml “Qingchun No.1” in market); dry / semi-dry / semi-sweet / sweet all under SC licence GB/T 13662; red-qu Huangjiu, double-red, iced Huangjiu, clear pure, rice wine line extensions.
- Capacity: up to 8,000 t/year nameplate, automated filter/fill line, 20 mu plant footprint, micro-enterprise structure (CN 500万 RMB registered capital) — flexible for OEM but not a container-a-week exporter yet.
- Heritage angle: Nanyang municipal intangible cultural heritage (2018), “Nanyang Old Brand”, Xinye “Three Kingdoms” banquet story — gift-box friendly.
Supplier snapshot: Shuntianzhai (顺天寨)
| Item | Detail |
|---|---|
| Entity | Nanyang Shuntianzhai Huangjiu Co., Ltd. (91411329337079703B) |
| Founded | Workshop 1996 → LLC 2015-04-13; Wang Ziwen 80% / Quan Xiaohua 20% |
| Site | Wangzaozhuang, Lihepu Town, Xinye, Nanyang, Henan |
| Licence | SC11541132900334, wine category 1504, Huangjiu (raw/blended): dry/semi-dry/semi-sweet/sweet, GB/T 13662-2008; valid 2023-11-02 → 2028-11-01 |
| Core SKUs | 500 ml Qingchun No.1; 740 ml Gentleman (绅士); 1.5 L / 2.5 L / 5 L jar (original juice, 3-yr, ice-respect, red-millet); gift “Zui Baxian” high-end |
| Flavored line | Red-qu Huangjiu, double-red, iced yellow wine, clear pure, rice wine (米酒) |
| Claims | No artificial alcohol/pigment addition on classic line; ≥1 year storage before shipment; solution not stated (fiber N/A) |
| Honors | Nanyang ICH 2018, Nanyang Old Brand, Henan Wine Assn “Red Millet Award” |
Process & QC pointers for the buying office
Huangjiu swings on grain, qu, ferment temp, aging. Audit these:
- Grain traceability – honggu from Xinye contract fields; request 2024/25 harvest lot declaration and moisture/amylopectin sheet.
- Fermentation – soak → steam → qu mix → saccharify → ferment → post-ferment → filter → blend → pasteurize → fill. Ask for ferment-temp log sample and qu supplier declaration (wheat-qu contains gluten → allergen label mandatory).
- Aging – standard tank/jar ≥12 months; premium 3-yr and original-juice (原浆) lines exist; lock which tier is in export lot.
- Lab panel (export lot, 3rd-party SGS/Intertek) – ABV, total acid, amino acid nitrogen (≥0.45 g/L premium threshold under GB/T 13662), methanol, Pb/As/Cd, sulfite (if used), sweetener (if semi-sweet line), microbial, pH.
- Additive policy – domestic copy states no industrial alcohol/pigment in classic line; caramel (E150d) if color-standardized must be declared; red-qu line uses Monascus (natural color, but EU/US label as “red yeast rice” caution).
Export-readiness checklist (ask before PO)
- Legal docs – business licence, SC11541132900334 copy (renewal 2028), trademark “顺天寨 / Shuntianzhai” ownership for target market, manufacturer authorization letter for distributor.
- Market category – US TTB: likely “wine” if grape-equivalent framework or “other fermented beverage”; EU: not wine (no Vitis vinifera) → “other fermented beverages”; UK HMRC excise band check; ASEAN import permit per country; Halal/Kosher if needed.
- Label draft (EN) – “Traditional Chinese Red Millet Yellow Wine, 16% vol”, ingredients (red millet, glutinous rice, water, wheat qu), gluten allergen declaration, serve warm/iced note, best-before (pasteurized Huangjiu usually 24–36 mo), lot, importer, nutrition optional.
- MOQ & OEM – expect 500–1,000 cartons for 500 ml private label; jar goods (1.5–5 L) higher MOQ and pallet bracing; iced/red-qu line needs separate filling run confirmation.
- Samples – request 500 ml Qingchun No.1 (semi-dry) + 740 ml Gentleman + 1.5 L red-millet jar + red-qu sample. Evaluate at 40 °C warm, 8 °C chilled, and in red-braise (replace Shaoxing in pork belly).
- Logistics – no own customs code on record; factory will ship under trading company / freight forwarder — confirm FOB Qingdao/Lianyungang with nominated exporter. 500 ml glass ~1,600–1,800 cartons/20GP. Lead time 20–30 days off-season, 45–60 days pre-CN-Y.
Who this SKU fits
- Asian-supermarket buyer needing a non-Shaoxing 16% red-millet Huangjiu with Three Kingdoms gift story
- Health-food importer using “amino-acid rich fermented millet wine, ≥1 yr aged” angle
- Culinary distributor: 5 L jar cooking grade (replace mirin/shaoxing in foodservice)
- Gift/chinese-culture channel: Xinye heritage + ceramic jar + “Zui Baxian” premium box
- Cross-border live-commerce: 740 ml Gentleman photographs well, mid-price, warms easily on camera
Buyer’s bottom line
Shuntianzhai is a heritage micro-producer with 8,000 t nameplate but no in-house export desk — treat it as an OEM/private-label source, not a turnkey container exporter. Strengths: red-millet base differentiation, SC licence covering all four Huangjiu sweetness classes, 1,000 mu grain base, 2018 ICH status, 16% vol classic profile that needs no ABV compromise. Weaknesses: micro-enterprise scale, no published CE/HACCP/ISO food certs, no halal/kosher on file, must ship via third-party trading co.
For a first trial, negotiate a 3-SKU mixed pallet (500 ml semi-dry / 740 ml Gentleman / 1.5 L red-millet jar), lock sweetness class and ABV, require 3rd-party amino-acid-nitrogen + heavy-metal + gluten-allergen declaration, and confirm EN back-label proof before fill. If the factory accepts FOB Qingdao under your nominated Ningbo/Shanghai trading company with neutral carton + separate label sheet, it is worth one trial 20GP against your current Shaoxing reference — especially for winter-warm and gift-channel placements.
If useful, I can next draft the Alibaba/MIIC product-page version (title + 5 bullets + RFQ template) tuned to “Xinye red millet Huangjiu 16% private label MOQ 500 cartons FOB Qingdao” search terms, or a side-by-side table of Shuntianzhai Xinye vs. Yaobao Xinye vs. Yujian Zhenping vs. Shaoxing for distributor presentation.